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3.5.1 Deal and Kennedy model of organisational culture Deal and Kennedy’s (1982) model, based on two dimensions, suggested that the biggest single influence on a company’s culture was the business environment in which it operated. They called this ‘corporate culture’,which they asserted embodied what was required to succeed in that environment. The two key dimensions were the degree of associated with the company’s activities, and the speed at which companies – and their employees – get on whether decisions or strategies are successful. By ‘feedback’ Deal and Kennedy do not mean just bonuses, promotions and pats on the back. Download Hd Loader Ps2 Fat Version. They use the term much more broadly to refer to knowledge of results. In this sense, a goalkeeper gets instant feedback from making a great save, but a surgeon may not know for several days whether an operation is successful, and it may take months or even years to discover whether a decision about a new product is correct. Deal and Kennedy distinguish between quick and slow feedback.